Windex – Buzz & Viral Marketing on Chicago Streets

For a while now, Windex‘s advertising has been all about windows so clean that you don’t even know they’re there. So, of course, their commercials had all kinds of things running into them because the windows can’t be seen.

I found this video of some street marketing from Windex and it was really nice to see them trying some nontraditional advertising. The premise was to show that Windex makes you windows so clean that they are invisible. So they hired some comedians, threw them in Windex coveralls and sent them around the streets of Chicago acting like they were holding glass panes. There was a good reaction from the public and it made for a great viral video and PR. I would for sure remember the guys carrying and cleaning invisible glass in the middle of the street. Good job, Windex.