MySpace is Losing Friends

Think back about three years ago. You had just set up a MySpace account and were totally addicted to it. You check your account every ten minutes for updates. It was the first time you experienced stalking or asked to be friends with a 50-year-old named Bill whose only friends were scantily clad 12-year-old girls.

Now jump to present day. When was the last time you checked your MySpace account? About 4 months ago? Sounds about right.

MySpace used to be synonymous with social networking but has recently been losing popularity. Facebook‘s traffic is now more than double that of MySpace. “MySpace had 124 million monthly unique visitors last month, a decline of 2%, according to the marketing research company comScore. Facebook, by contrast, racked up 276 million unique visitors, an increase of 16.6%.”

Bebo’s popularity has also threatened MySpace’s dominance and Twitter is claiming more and more users’ attention spans.

MySpace has also lost three key executives recently – Amit Kapur, COO, Jim Benedetto, Senior Vice-President of Engineering, and Steve Pearman, Senior Vice-Presidentof Product Strategy. There is also speculation that the co-founders, Chris DeWolfe and Tom Anderson, will also be leaving MySpace.

While Facebook, among other sites, seem to be taking over the world of social networking, the battle isn’t over for MySpace. Let’s be realistic, there are still tons of preteens that need to express their angst and sexuality.