Unconventional Creative Campaign

I thought this was a cool marketing campaign. It’s for Golden Fire beer from about a year ago. It puts together guerrilla, viral, and web in a way that peaks interest. While I was watching the video I was wondering if the campaign was actually effective and what do you know? They put in all the stats for us. Whether or not this is marketing genius or not, I think we can all agree that repetitive cleavage will increase viewership.