We love buzz marketing like a fat kid loves cake

There are millions of conversations happening online. How many of these are about your brand or your category? Most savvy marketers know how important it is to be part of the conversation, and most want to participate. But there remains this stumbling block: where do you find the time, and how do you do it?

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Mutants Beat Trekkies

The numbers are in. We’ve followed all the buzz, read all the reviews and now the moment of truth.

The opening weekend numbers for X-Men Origins: Wolverine …. $87 million

The opening weekend numbers for Star Trek ….. $76 million

After hearing all the great reviews and positive buzz about Star Trek, it would make sense for it to make more money at the box office. Despite the claim that the movie wasn’t just for Trekkies, Star Trek still couldn’t overcome the stigma associated with their niche market.

Wolverine still didn’t reach the $100 million expectation opening weekend, but $87 million isn’t too shabby considering all the negative buzz and bad reviews.

Now it’s official; Mutants beat Trekkies.

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2 COMMENTS


  1. Hold on! This just means that going first and NOT opening on Mother’s Day gives an advantage. Let’s see how the drop-off goes for ST. A 68% fall was pretty big for the mutants.


  2. Revenue =/= Qualitiy dumbass.

    Just because more people decided to watch it, it doesn’t mean they didn’t leave the movies disgusted with it.

    And they did. Stick this Rotten 36% Tomatometer level in your dear wolverine’s A**!!!

    X-men origins wolverine was a laughable, utter failure.

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