We love buzz marketing like a fat kid loves cake

There are millions of conversations happening online. How many of these are about your brand or your category? Most savvy marketers know how important it is to be part of the conversation, and most want to participate. But there remains this stumbling block: where do you find the time, and how do you do it?

Thats where we come in. We say what you would say, but in our own voice. We are transparent, open and conversational. We only join conversations when somebody shares your passion. No Spam just the right conversations at the right time.


Why all brands should be on Twitter

moz screenshot Why all brands should be on Twitter  moz screenshot 1 Why all brands should be on Twitter  This information is 100% stolen from trendwatching.com

Here are some conversations that have been collected from twitter where big brands are monitoring the conversation and responding in real time to customer service issues.

Five years ago if your company had world class customer service that meant you had some good information on your website and customers could call your toll free number 24/7

Today? you can no longer afford to wait for customers to bring their complaints to you.  If you are waiting to solve problems you are losing customers. You must be proactive about listening to the conversations and responding in real time. Twitter is an amazing tool for this. Here are some awesome examples from big brands.

Let me just qualify that and say I am throwing in the big brands thing to show that this behavior is now mainstream not that you need a big budget.  We have clients doing this way better than the big boys with micro brands and micro budgets.  check out zarbees on twitter.

twit aa Why all brands should be on Twitter

twit airasia Why all brands should be on Twitter

twit bofa Why all brands should be on Twitter

twit carnival Why all brands should be on Twitter

twit comcast Why all brands should be on Twitter

twit dell Why all brands should be on Twitter

twit easyjet Why all brands should be on Twitter

twit ford Why all brands should be on Twitter

twit jetblue Why all brands should be on Twitter

twit malay Why all brands should be on Twitter

twit sbux Why all brands should be on Twitter

twit wells Why all brands should be on Twitter

twit wholefoods Why all brands should be on Twitter

Chances are your company or cause is much smaller than these. Can you really afford not to be part of the conversation?

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3 COMMENTS


  1. Whole Foods may be on Twitter, but they are not responding to my multiple requests for additional information.


  2. Its good for companies to be on twitter but its still a popularity game where whoever has the most followers gets the most attention or response to complaints that they make about them. Because if the complaints that people are making aren’t being seen by people who have a large following they discount them as unimportant.

    The small groups are the people that they should be worried about because if you collect all those small groups they’re much larger than that one person.

    Thats my two scents.


  3. Although I agree Twitter can be a great real-time tool to solve customer service issues and definitely a media channel to watch for all companies big and small, I think it´s important to emphasize that social media indeed cost money.

    Also, the product or service characteristics are important to consider in the media mix. Social media seldom scale well and for products and services with mass market products it´s by no means a “one tool fix all” situation. Wrote a blog post about this a few weeks ago:

    http://tongstromberg.com/2010/01/02/social-media-soap/

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