When I think about building networks, I automatically think of the battles associated with looking for a new job. First, you find yourself in need of a new job. Then you think of every person you have ever known in your life and figure out if their experience and connections are useful to you in your job search.
You find yourself talking to people you haven’t talked to in years. You casually ask, “Hey, what have you been up to? Where are you working now?….” Despite your superb performance of the guy who just wants to catch up with an old friend, it doesn’t take long for them to find out the real reason you called.
If you ever feel guilty doing this, maybe you should. But hey, we all do it. (For advice on building your network, who better than Monster?)
Just like you need to network in order to get a job, you need huge online networks in order to create buzz about yourself and company. This is when schmoozing on a large scale takes place.
Large scale schmoozing is best done with online tools. They allow you to have instant access to a huge number of people that are interested in your industry and product or service. Then once you’ve found them, you can start talking to them. Let the networking begin!
Social networks are a great way to find people that match your target. They also make it easier to get involved in relevant communities. Just think about your first few days on Facebook (assuming you have one, because any self-respecting person living in the 2Gs should have one). Almost instantly, you had people from elementary school asking to be your friend and suggesting other friends and telling you to join all kinds of groups. Then before you knew it, you had over one hundred friends and you felt more popular then ever before.
It is, however, a little different building a network for your business, but we can help you with that.
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