If someone had shown me their no make-up selfie when I was is the midst of chemotherapy hell three years ago, I would have mustered what little strength I had to beat them with my drip stand.
The trend currently sweeping social media, masquerading as a cancer awareness campaign, encourages women to strip their faces bare, snap a selfie and post it for all to see.
Let’s leave aside for a moment that I fail to see how this self-indulgent crap actually serves to heighten cancer awareness.
I mean, is there anyone out there unaware of cancer?
More disturbingly, I fear this destructive campaign is only serving to deliver a giant slap in the (make-up free) face to every woman undergoing life-saving chemotherapy right now.