Snapchat has been accused of not being completely honest with its users. Snapchat said the messages “disappear forever” which was deceiving to the users.
The Federal Trade Commission on Thursday said Snapchat had agreed to settle charges that the company was deceiving users about the ephemeral nature of the photos and video messages sent through its service. The messages were significantly less private than the company had said, the commission said.
In reality the messages, often called snaps, can be saved in several ways. Users can save a message by using a third-party app or employ simple workarounds that allow users to take a screenshot of messages without detection.
“If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises,” Edith Ramirez, the chairwoman for the Federal Trade Commission, said in a statement. “Any company that makes misrepresentations to consumers about its privacy and security practices risks F.T.C. action.”
The company admitted that while snapchat was focused on building some things, such as privacy, did not get the attention they could have.