Frozen Has Joined Once Upon A Time

Once Upon A Time has introduced a new character in its season finale.

First Frozen conquered the box office. Then it conquered the album-sales charts. TheOscars. The club. The Great White WayHearts and mindsPoliticsToy stores. And, ironically enough, it’s not letting go: Frozen has now joined ABC’s television show Once Upon a Time.

Last night’s season finale of the show Once Upon a Time went out with an icy bang. Queen Elsa has joined and the question is now if she is an evil or good queen? Disney and ABC clearly think that Frozen-mania will survive the coming summer, and that Elsa will still be a hit a few months from now.