Creativity Online recently featured Nomis for their unique approach to promoting their soccer cleats. The market has already been inundated with big brands like Nike, Reebok, Adidas, Puma, etc., so Nomis had to find a way to differentiate themselves.

Their approach is all about demo. Nomis came up with Vanguards, which essentially are portable stores. They show up at soccer practices and let players try the shoes for themselves. The vans are driven by ex-players and coaches. Then “players use their body as the ultimate testing tool” to find the right shoe for them.

While their Vanguard idea is great, Nomis really differentiating themselves by treating their customers how the “other brands only treat their stars.” Each player can have personal time with professionals and find their perfect shoe. And now they have some online buzz to accompany their offline conversations.

Check it out.

The numbers are in. We’ve followed all the buzz, read all the reviews and now the moment of truth.

The opening weekend numbers for X-Men Origins: Wolverine …. $87 million

The opening weekend numbers for Star Trek ….. $76 million

After hearing all the great reviews and positive buzz about Star Trek, it would make sense for it to make more money at the box office. Despite the claim that the movie wasn’t just for Trekkies, Star Trek still couldn’t overcome the stigma associated with their niche market.

Wolverine still didn’t reach the $100 million expectation opening weekend, but $87 million isn’t too shabby considering all the negative buzz and bad reviews.

Now it’s official; Mutants beat Trekkies.