Offline Conversation going online – Nomis: Vanguard

May 16, 2009

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BMW Z4 – Creating Art and Building Buzz

May 13, 2009

It seems like we’ve been talking a lot about how car companies are promoting their new cars. It’s interesting to see how each company uniquely used social media in their ad campaigns. Ford is doing their 6-month test-drive and asking their drivers to talk about their experiences on social networks. Honda created a blog for [...]

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Mutants Beat Trekkies

May 12, 2009

The numbers are in. We’ve followed all the buzz, read all the reviews and now the moment of truth. The opening weekend numbers for X-Men Origins: Wolverine …. $87 million The opening weekend numbers for Star Trek ….. $76 million After hearing all the great reviews and positive buzz about Star Trek, it would make [...]

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Dear Twitter – Congratulations!

May 8, 2009

Image via CrunchBase Recently Nielsen reported that about 60% of Twitter users do not return to the site after the first month. They said that with only a 40% retention rate, the site could not sustain itself. The funny this is despite the alleged low retention rate, you can’t go anywhere without hearing about Twitter. [...]

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ESPN-Youtube Channel… Give Me More Than Sports Clips

April 27, 2009

Image via Wikipedia The ESPN-Youtube channel is now up and running. Not many people know about it, though. Probably because neither ESPN nor Youtube is promoting it yet. Image via CrunchBase There are high hopes for the new channel; the biggest sports network paired with the biggest online video sharing site. How could it go [...]

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