Service

What is it?

Every day billions of people jump online and start talking.  They talk about everything and nothing. Without a doubt some of those conversations include things your business cares about.  Some might even be about you. We find those conversations as they happen and contribute to them in a meaningful way.

Web Monitoring

Using a variety of alert services both public and proprietary we keep our eye on the conversations. Every month we will monitor more than 100 million blogs, tens of thousands of forums and more than 20 thousand traditional news outlets. People are talking about your company, your brand and your category. We find those conversations and then help you participate in them in an open, transparent way.

Web Outreach

We also find conversations from potential customers that don’t yet include you or your product. By getting engaged with the influencers and thought leaders in those conversations your product is virally introduced to thousands of new prospects.

Buzz Building

If you find the right people and give them the right message, they will talk. This is what we do. We scour the Internet for mavens, influencers and connectors who fit your target audience and open up dialog with them. Your PR team will find the publications with large audience and huge influence. We find those with audiences too small for traditional PR to be effective. Although the Audiences are smaller they are usually highly targeted. A few hundred of the right customers can be all the difference a new product needs to tip into the mainstream.

Customer Service

The old adage is that a customer who has a great experience will tell 2 people and if they have a terrible experience they will tell 10 people. Thanks to social networks and the web you can easily multiply these numbers by 100. Not only can your customers reach far more people, they can do so extremely fast. Using Facebook, Twitter and blogs a positive or negative experience can be shared with hundreds of people instantly. We locate where your customers’ conversations are happening online and help you diffuse or leverage the situation quickly.

Search Engine Optimization

A natural byproduct of reaching out to your target audiences is linking. These one-way ‘backlinks’ are just the type of high-quality links Google looks for in determining your search ranking. Whenever appropriate we insert links to your website that use strategic and descriptive keywords.

How Much is it?

$75 an hour for 20 hour chunks.  We have found that we can’t make a dent unless you do at least 20 hours so it starts there.