This is how buzz.io helps you build inbound links to your website:

1. We monitor the conversations that are happening all over the web. Whenever somebody talks about your brand or your category we will instantly alert you to the situation. We let you know what people are talking about and what consumers want. Few things are more valuable to a company that quality consumer feedback.
2. Discover your web ecosystem – what sites do you need a link from? How can you get it? We automatically identify the sites that are ranking high for your keywords, allow links to be followed by search engines, allow commenting and are indexed frequently. Then our software will serve up those pages on a silver platter. You get involved in the conversation on that page. Make a contribution and drop in a link that is related to that same content on your website. Buzz.io also contributes to conversation and helps get positive chatter started.

Other services exist to facilitate link building

Check out lavalinx.com they are creating a link exchange marketplace that easily facilitates complex link trades like triangle trading.

Social Media sites

Stumble upon

Friend Feed

Twitter

Jaiku

Pownce

Del.icio.us

Using these services our clients add hundreds of extremely high quality back links every month. Doing that will rocket you to the top of the SERP (search engine results page)

And if you thought I was done referencing high school, you were dead wrong. If you want to be popular, you have to make friends with the “cool” kids. But not just any old cool kids, the kids that are popular among the group you want to be friends with. I hope we’ve all learned our lesson about this from countless teen movies.

It’s all about popularity. In high school, quality of life was determined by how popular you were within your social group. That same principle applies to the quality of life of your website; the more solid your link popularity, the more successful your site will be.

I’ve mentioned this before (and will probably do it again), search engines are mimicking human behavior in order to determine the credibility of a site. Just like voting for the prom queen, search engines depend on us to tell them what we think is cool. The way I cast my vote now is by linking to the site/s I like. If I had a website in high school, you better believe I would have links all over the place to Vanilla Ice, MC Hammer, Body Glove, and Wilson Phillips.

Chris Sherman defines link popularity as “the number and quality of the incoming links that are pointing to your site.” The trick is to actually get other sites to link back to yours. So make your site important, then other sites will want to link to yours. And voila! Your page rank improves.

Link building is one of the most difficult parts of search engine optimization because it is based solely on human labor. You have to find relevant websites that reach your target and ask for them to add a link to your site. The old school way to do this would be to send an email – people are less responsive when contacted by email. Be more creative in your requests to ensure that you are building relationships, as suggested here.

I’d like to relate this to Ronald from Can’t Buy Me Love. He knew what he had to do to become popular and he was willing to put in the work. He made himself relevant (tearing off his sleeves in true 80’s fashion), talked to all the cool kids and, of course, introduced a new dance that changed the school forever. I hope that all of us could put ourselves out there like Ronald in order to gain link popularity.

Before you start seeking for websites to link to, I recommend reading “A Linking-Campaign Primer” by Eric Ward.

One of the simplest ways to find good links is to search for your target keywords and look at the top results. Since the pages ranked well, they are important for the terms you are interested in. You can also look into what pages are linking to your highest competitors’ websites and ask for links on their sites, just like Cady Heron latched onto the “plastics”.

Check out more in our next post about how buzz.io makes it all happen.

We get amazing results from what we do.  Truth is if you can’t afford us or you have the time you can be almost as good as we are at this and I will tell you how.

I am sure you are thinking “Josh you are so dumb to just give away the secret sauce like this” the truth is once I tell you what we do, and you try to do it, you will quickly realize the value we add.  Then you will say to yourself “self – let buzz.io do this and lets go to bed”.

What we do is fill the gap between PR, SEO, and Viral Marketing.

This is how we do it. We build a targeted list of websites that will accept comments, allow links to be followed by search engines, and have high page rank and lots of traffic.  We use software to do all of this and we are working on a DIY version of our software that someday I would love to sell to you. (the software is really our secret sauce). However, you can do a simplified version of what we offer, on your own, in just a few steps. Once the software is ready you will want to buy it because it won’t cost much and it will make you twice as productive.

1. Build a keyword list. Google Keyword tool You can use any keyword tool you want.  Our software will come with an amazing keyword tool.

2. Go to google and search “blog: your keyword goes here” most blogs allow commenting and most also allow links in comments to be followed by search engines.  (our software will allow you to filter for the sites that have the most traffic, Google Page Rank, allow comments, allow search engines to follow the backlinks, and were most recently updated.  Doing all of those filters on your own will take a long time and is probably a waste of your time.)

3. Make a list of the top ten blogs for each keyword. (I say top ten because without software to help with this ten is the most reasonable.)

4. Read those blogs and when the opportunity arises leave a conversational comment that enhances the content of the post – not spammy – help the blogger first and by helping them you will also help yourself.

5. include a backlink to your own website that uses the same keywords that you found that blog for.  (Our software will suggest which keywords included in your backlink will help your organic search results the most.  One click and it will insert the named anchor code into the post)

6. Repeat

This system will drive more traffic and increase your search rankings faster than anything else you can do. It also gets you involved in the conversation and helps you to be thought of as the thought leader that you are.

Right now we are doing just what I described for clients that don’t have the time to do it for themselves. However in the next couple months we will be launching a do it yourself version of our buzz marketing software that will help you find the right blogs and leave more comments faster – oh and we have amazing reporting on the backend.  We can even show you what comments made it through moderation and how much traffic came from the link you left behind.