The Insight is Honda’s redesigned hybrid model that some critics say looks very similar to the Toyota Prius. Knowing that the similarity would be a issue for some consumers, they nipped it in the bud by starting a conversation they can be a part of.
The important thing is that they didn’t just set up a website for the new model, they set up a blog. They are talking directly to consumers as opposed to sending out a blanket message and trying to anticipate what consumers might say about the new design.
It has created a lot of buzz . . . for the cost of a blog. Throw on some videos, pictures, and respond honestly and transparently and you’re gold. The blog could continue to be very beneficial for Honda as long as they keep listening and responding in a meaningful way.
The blog is also a great tool for Honda to find out what they need to focus on in their future advertising for the Insight. It’s a perfect way to gather … insights.