Here are some conversations that have been collected from twitter where big brands are monitoring the conversation and responding in real time to customer service issues.

Five years ago if your company had world class customer service that meant you had some good information on your website and customers could call your toll free number 24/7

Today? you can no longer afford to wait for customers to bring their complaints to you.  If you are waiting to solve problems you are losing customers. You must be proactive about listening to the conversations and responding in real time. Twitter is an amazing tool for this. Here are some awesome examples from big brands.

Let me just qualify that and say I am throwing in the big brands thing to show that this behavior is now mainstream not that you need a big budget.  We have clients doing this way better than the big boys with micro brands and micro budgets.  check out zarbees on twitter.

Chances are your company or cause is much smaller than these. Can you really afford not to be part of the conversation?

bitchin business card

This Card and our logo (hopefully our website soon) were designed by Deven Stephens.  DVN

That is a name you will soon know so remember it.

You can’t see it in this picture but on the back of the card we took the text part of our logo and used it for a wallpaper.  We printed it in a very light translucent ink so you have to hold it at the right angle to see it.  Very cool.

We asked Deven to come up with a concept for the logo and the card to represent what we do.  We settled around the theme of communicating that we facilitate transparent conversations online.  I think the card and the logo crush that concept.  I couldn’t be happier.