Skittles just traded 20,000 page views (in a good month) to their website for 600,000 Facebook friends. Not too shabby. But was it a good idea?
Posts Tagged ‘buzz marketing’
“Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
Most people are still in the afterglow of the huge Obama campaign and election orgy. Everyone’s expectations of the new president-elect are higher than ever before. They don’t have a care in the world – Obama will take care of it. Obviously, there is no way he can live up to everyone’s expectations. He might be dead sexy tonight and can do know wrong but he isn’t going to look that good when we all wake up sober and realize he actually is a human. Thats when his problems will start, this summer when the economy is still declining and oil prices start to go up. When people realize we are still in Iraq and getting more involved in Afghanistan how is he going to keep Americans from treating him like George Bush? The twitterverse will slowly start talking about real things, as opposed to being his most loyal advocate. We’ll have to see how he deals with reality when it hits. We might be a little premature on this pradiction but we think sometime near the end of 09′ American’s will begin to take off their “Obama Beer Goggles”