We love buzz marketing like a fat kid loves cake

There are millions of conversations happening online. How many of these are about your brand or your category? Most savvy marketers know how important it is to be part of the conversation, and most want to participate. But there remains this stumbling block: where do you find the time, and how do you do it?

Thats where we come in. We say what you would say, but in our own voice. We are transparent, open and conversational. We only join conversations when somebody shares your passion. No Spam just the right conversations at the right time.


11.08

2008

Oleh eddie Tags: , , , , , , ,
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Building a Kick-A Network

network1 Building a Kick A NetworkWhen I think about building networks, I automatically think of the battles associated with looking for a new job. First, you find yourself in need of a new job. Then you think of every person you have ever known in your life and figure out if their experience and connections are useful to you in your job search.
You find yourself talking to people you haven’t talked to in years. You casually ask, “Hey, what have you been up to? Where are you working now?….” Despite your superb performance of the guy who just wants to catch up with an old friend, it doesn’t take long for them to find out the real reason you called.
If you ever feel guilty doing this, maybe you should. But hey, we all do it. (For advice on building your network, who better than Monster?)
Just like you need to network in order to get a job, you need huge online networks in order to create buzz about yourself and company. This is when schmoozing on a large scale takes place.
Large scale schmoozing is best done with online tools. They allow you to have instant access to a huge number of people that are interested in your industry and product or service. Then once you’ve found them, you can start talking to them. Let the networking begin!
Social networks are a great way to find people that match your target. They also make it easier to get involved in relevant communities. Just think about your first few days on Facebook (assuming you have one, because any self-respecting person living in the 2Gs should have one). Almost instantly, you had people from elementary school asking to be your friend and suggesting other friends and telling you to join all kinds of groups. Then before you knew it, you had over one hundred friends and you felt more popular then ever before.
It is, however, a little different building a network for your business, but we can help you with that.
11.08

2008

Oleh eddie Tags: , , , , , ,
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How buzz.io builds your buzz

1274 breakfast club 358 216x3002 200x200 How buzz.io builds your buzzThis is how buzz.io helps you build inbound links to your website:

  1. We monitor the conversations that are happening all over the web. Whenever somebody talks about your brand or your category we will instantly alert you to the situation. We let you know what people are talking about and what consumers want. Few things are more valuable to a company that quality consumer feedback.
  2. Discover your web ecosystem – what sites do you need a link from? How can you get it? We automatically identify the sites that are ranking high for your keywords, allow links to be followed by search engines, allow commenting and are indexed frequently. Then our software will serve up those pages on a silver platter. You get involved in the conversation on that page. Make a contribution and drop in a link that is related to that same content on your website. Buzz.io also contributes to conversation and helps get positive chatter started.

Other services exist to facilitate link building

Check out lavalinx.com they are creating a link exchange marketplace that easily facilitates complex link trades like triangle trading.

Social Media sites

Stumble upon

Friend Feed

Twitter

Jaiku

Pownce

Del.icio.us

 

Using these services our clients add hundreds of extremely high quality back links every month. Doing that will rocket you to the top of the SERP (search engine results page)

And if you thought I was done referencing high school, you were dead wrong. If you want to be popular, you have to make friends with the “cool” kids. But not just any old cool kids, the kids that are popular among the group you want to be friends with. I hope we’ve all learned our lesson about this from countless teen movies.

11.08

2008

Oleh eddie Tags: , , , , , , , , , , ,
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What Patrick Dempsey was Trying to Tell Us about web marketing

p1 dempsey 225x3001 200x200 What Patrick Dempsey was Trying to Tell Us about web marketingIt’s all about popularity. In high school, quality of life was determined by how popular you were within your social group. That same principle applies to the quality of life of your website; the more solid your link popularity, the more successful your site will be.

I’ve mentioned this before (and will probably do it again), search engines are mimicking human behavior in order to determine the credibility of a site. Just like voting for the prom queen, search engines depend on us to tell them what we think is cool. The way I cast my vote now is by linking to the site/s I like. If I had a website in high school, you better believe I would have links all over the place to Vanilla Ice, MC Hammer, Body Glove, and Wilson Phillips.

Chris Sherman defines link popularity as “the number and quality of the incoming links that are pointing to your site.” The trick is to actually get other sites to link back to yours. So make your site important, then other sites will want to link to yours. And voila! Your page rank improves.

Link building is one of the most difficult parts of search engine optimization because it is based solely on human labor. You have to find relevant websites that reach your target and ask for them to add a link to your site. The old school way to do this would be to send an email – people are less responsive when contacted by email. Be more creative in your requests to ensure that you are building relationships, as suggested here.

I’d like to relate this to Ronald from Can’t Buy Me Love. He knew what he had to do to become popular and he was willing to put in the work. He made himself relevant (tearing off his sleeves in true 80’s fashion), talked to all the cool kids and, of course, introduced a new dance that changed the school forever. I hope that all of us could put ourselves out there like Ronald in order to gain link popularity.

Before you start seeking for websites to link to, I recommend reading “A Linking-Campaign Primer” by Eric Ward.

One of the simplest ways to find good links is to search for your target keywords and look at the top results. Since the pages ranked well, they are important for the terms you are interested in. You can also look into what pages are linking to your highest competitors’ websites and ask for links on their sites, just like Cady Heron latched onto the “plastics”.

Check out more in our next post about how buzz.io makes it all happen.