I thought this was a cool marketing campaign. It’s for Golden Fire beer from about a year ago. It puts together guerrilla, viral, and web in a way that peaks interest. While I was watching the video I was wondering if the campaign was actually effective and what do you know? They put in all the stats for us. Whether or not this is marketing genius or not, I think we can all agree that repetitive cleavage will increase viewership.

Tonight I am presenting to UMMA on using social media for biotech marketing.

I will upload my presentation later

Here is a great podcast from Mark Senak, a regulatory affairs lawyer and owner of the blog eyeonfda.com, Mark invited Dr. Jean Ah Kang, Special Assistant at DDMAC in charge of Web 2.0 policy development to talk about FDA’s views and ideas about social media and its use in the life sciences industry. This Podcast is only 15 minutes long and absolutely worth listening too.

Here is a list of links to BioTech companies that are using YouTube for marketing

Abbott YouTube, Abbott Homepage

GlaxoSmithKline YouTube, GlaxoSmithKline Homepage

Johnson and Johnson YouTube, Johnson and Johnson Homepage

Sanofi Pasteur YouTube, Sanofi Pasteur Homepage

Sanofi Aventis YouTube (GoInsulin), Sanofi Aventis Homepage

AstraZeneca YouTube, AstraZeneca Homepage

List of Biotech companies on Twitter

Alert Services:

Google Alerts

Proactive Market Intelligence | Sales Prospecting | Reputation and Brand Monitoring | Filtrbox.com

Radian6 – Social Media Monitoring, Measurement and Engagement

We are working on our own alert and rapid response tool that should really help with this. It isn’t ready yet but if you are interested leave a comment and we will keep you posted as we have updates.