We love buzz marketing like a fat kid loves cake

There are millions of conversations happening online. How many of these are about your brand or your category? Most savvy marketers know how important it is to be part of the conversation, and most want to participate. But there remains this stumbling block: where do you find the time, and how do you do it?

Thats where we come in. We say what you would say, but in our own voice. We are transparent, open and conversational. We only join conversations when somebody shares your passion. No Spam just the right conversations at the right time.

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04.06

2009

Oleh Cari Tags: , , , ,
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Unconventional Creative Campaign

I thought this was a cool marketing campaign. It’s for Golden Fire beer from about a year ago. It puts together guerrilla, viral, and web in a way that peaks interest. While I was watching the video I was wondering if the campaign was actually effective and what do you know? They put in all the stats for us. Whether or not this is marketing genius or not, I think we can all agree that repetitive cleavage will increase viewership.

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03.25

2009

Oleh Josh Carr Superstar Tags: , , , , , , , , , , ,
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Social Media Marketing Presentation for UMMA (Utah Medical Marketers Association)

Tonight I am presenting to UMMA on using social media for biotech marketing.

I will upload my presentation later

Here is a great podcast from Mark Senak, a regulatory affairs lawyer and owner of the blog eyeonfda.com, Mark invited Dr. Jean Ah Kang, Special Assistant at DDMAC in charge of Web 2.0 policy development to talk about FDA’s views and ideas about social media and its use in the life sciences industry. This Podcast is only 15 minutes long and absolutely worth listening too.

Image representing YouTube as depicted in Crun...

Here is a list of links to BioTech companies that are using YouTube for marketing

Abbott YouTube, Abbott Homepage

GlaxoSmithKline YouTube, GlaxoSmithKline Homepage

Johnson and Johnson YouTube, Johnson and Johnson Homepage

Sanofi Pasteur YouTube, Sanofi Pasteur Homepage

Sanofi Aventis YouTube (GoInsulin), Sanofi Aventis Homepage

AstraZeneca YouTube, AstraZeneca Homepage

Image representing Twitter as depicted in Crun...

List of Biotech companies on Twitter

Alert Services:

Google Alerts

Proactive Market Intelligence | Sales Prospecting | Reputation and Brand Monitoring | Filtrbox.com

Radian6 – Social Media Monitoring, Measurement and Engagement

We are working on our own alert and rapid response tool that should really help with this. It isn’t ready yet but if you are interested leave a comment and we will keep you posted as we have updates.

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03.24

2009

Oleh Cari Tags: , , , , , , ,
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Windex – Buzz & Viral Marketing on Chicago Streets

For a while now, Windex’s advertising has been all about windows so clean that you don’t even know they’re there. So, of course, their commercials had all kinds of things running into them because the windows can’t be seen.

I found this video of some street marketing from Windex and it was really nice to see them trying some nontraditional advertising. The premise was to show that Windex makes you windows so clean that they are invisible. So they hired some comedians, threw them in Windex coveralls and sent them around the streets of Chicago acting like they were holding glass panes. There was a good reaction from the public and it made for a great viral video and PR. I would for sure remember the guys carrying and cleaning invisible glass in the middle of the street. Good job, Windex.

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03.05

2009

Oleh eddie Tags: , , , ,
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Skittles – Bril or Lame?

skittles site1 Skittles Bril or Lame?Skittles just traded 20,000 page views (in a good month) to their website for 600,000 Facebook friends. Not too shabby. But was it a good idea?

There has been crazy buzz about the new skittles.com . If you haven’t heard anything, you probably aren’t using the “Internets.” But anyway, Skittles has linked together different social media sites through a very simple and small navigation menu that floats over any of the sites. Essentially the Skittles brand is now in the hands of social media junkies. 
Skittles has surrendered most of their power to talk about themselves. Anything written about them is immediately publicized without filters. Many critics have said this is a horrible idea. But I say, “Why?” You don’t have to be a genius to predict that some people are going to pair the word “skittles” with derogatory words and phrases in their Tweets. Sure, that’s not the best but at least Skittles isn’t trying to hide it.
There are also some people who don’t like that the new site doesn’t have any practicality of a normal corporate site. But nobody was going to their corporate site, anyway. Again I mention, compare 20,000 site visitors in a good month to 600,000 Facebook friends in three days. 
You also have to consider how Skittles has been branding themselves the last few years. They’re known for their incredibly creative and off-beat commercials (my favorite). Everyone was surprised when a fruity candy company actually made themselves relevant with their new advertising. You would think most people would be prepared for Skittles to extend their branding to their online face.
I think the most important thing that Skittles has done with their new website is show that they care about what their consumers are saying. Not only are they listening to them now, Skittles is allowing everyone else to listen in, too. Skittles may not have as much control over their brand but they are trying to be as transparent as possible.
In conclusion, I have been craving Skittles like crazy since the new Skittles’ site hype. Effective? Absolutely.
01.08

2009

Oleh eddie Tags: , , , , , , , , ,
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Top 5 Companies That Are Getting It Right

The Key To SuccessWe have already talked about the companies that screwed up this past year. Now we want to talk about those companies that are using social media the way they should be – to interact with their customers.

1. GM
GM has a great blog that allows customer access to all things GM. Like any blog, customers are able to leave comments and give feedback on GM’s new developments. GM is also really good about tweeting. There is a Twitter feed on their blog so that their audience has the latest information possible.
2. Zappos
Zappos‘ brand is all about customer service. Tony Hsieh, the CEO of Zappos is known for creating a company that truly values their customers and employees. Hsieh has said that they are all about listening to customers and trying out their suggestions. And he’s not just saying that. He has his own Twitter account that he regularly updates.  75% of their businesses is from repeat buyers.
3. Dell
Dell is one of the few large companies that is taking full advantage of social media. They’ve got the listening and engagement thing down. They have their own blog, “Your Blog” which provides information in a more personal, less corporate/markety approach.
4. Comcast
Comcast is currently known as one of the best social media practitioners. After hearing customer complaints, Comcast decided to get involved in the conversation. Comcast can now be found on Twitter under ComcastCares. Comcast knows that listening to their customers is imperative to the success of their company. They have found through using Twitter that customers appreciate being able to communicate with a real person they can relate to.
5. Microsoft
Microsoft has had a very open approach to blogging, which has helped them lately with the news of a new Internet Explorer virus. Microsoft was actually the first to report the virus, starting a media storm. Security experts have advised users against using IE until the patch has been proven effective. Microsoft has dealt with this really well by responding quickly and being as transparent as possible.
Here are some honorable mentions of C-suites taking advantage of Twitter.
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