I thought this was a cool marketing campaign. It’s for Golden Fire beer from about a year ago. It puts together guerrilla, viral, and web in a way that peaks interest. While I was watching the video I was wondering if the campaign was actually effective and what do you know? They put in all the stats for us. Whether or not this is marketing genius or not, I think we can all agree that repetitive cleavage will increase viewership.
Posts Tagged ‘Marketing’
Tonight I am presenting to UMMA on using social media for biotech marketing.
I will upload my presentation later
Here is a great podcast from Mark Senak, a regulatory affairs lawyer and owner of the blog eyeonfda.com, Mark invited Dr. Jean Ah Kang, Special Assistant at DDMAC in charge of Web 2.0 policy development to talk about FDA’s views and ideas about social media and its use in the life sciences industry. This Podcast is only 15 minutes long and absolutely worth listening too.
Here is a list of links to BioTech companies that are using YouTube for marketing
We are working on our own alert and rapid response tool that should really help with this. It isn’t ready yet but if you are interested leave a comment and we will keep you posted as we have updates.