Posts Tagged ‘PR’

Online PR – how can you extend the reach of your public relations with almost no budget?

Written by eddie on . Posted in Advertising, buzz, Marketing, PR, Search Marketing, Viral Marketing

micsWhat is public relations? Advertising without any money. So what is online PR? Dirt cheap.
The internet has made it a million times easier to monitor your brand reputation and find out what people are saying about you. And let’s be serious, the only way to manage your brand reputation is to know what people are already saying.
The main difference between online and offline PR is, obviously, one is dependent on online media outlets while the other is dependent on “real life” venues. Because of the nature of online media, it means that you have to constantly be aware what is being said about you and then quickly respond. To show you how crazy fast news can spread on the internet, check out Managing Public Relations in Real Time.
Fisher-Price apparently did not subscribe to this whole online PR thing when the story got out about them using lead paint on their toys. When a story is released that you – a company that makes toys for little children – are using a poisonous substance to make your products, you better say something …. quick.
We’re all about saying things quick. We are able to track what people are saying about you in real time, which allows us to respond in a timely manner.
But the aspect of online PR that is probably more applicable to most companies – those that aren’t killing children – is building relationships. Heck, it’s right there in the name. You should be constantly checking relevant blogs, message boards, forums, etc., to get to know your customers and potential customers. Then you can respond to them in a meaningful way, therefore creating relationships.
We’re all about relationships. It makes it a lot easier to spread buzz if people like and trust you. So we make sure we are talking to the right people about the right things in the right way at the right time.

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How buzz.io builds your buzz

Written by eddie on . Posted in Advertising, buzz, Conversations, Marketing, Search Marketing, SEO, Viral Marketing, Word of Mouth

1274_breakfast_club_358-216x3002This is how buzz.io helps you build inbound links to your website:

  1. We monitor the conversations that are happening all over the web. Whenever somebody talks about your brand or your category we will instantly alert you to the situation. We let you know what people are talking about and what consumers want. Few things are more valuable to a company that quality consumer feedback.
  2. Discover your web ecosystem – what sites do you need a link from? How can you get it? We automatically identify the sites that are ranking high for your keywords, allow links to be followed by search engines, allow commenting and are indexed frequently. Then our software will serve up those pages on a silver platter. You get involved in the conversation on that page. Make a contribution and drop in a link that is related to that same content on your website. Buzz.io also contributes to conversation and helps get positive chatter started.

Other services exist to facilitate link building

Check out lavalinx.com they are creating a link exchange marketplace that easily facilitates complex link trades like triangle trading.

Social Media sites

Stumble upon

Friend Feed

Twitter

Jaiku

Pownce

Del.icio.us

 

Using these services our clients add hundreds of extremely high quality back links every month. Doing that will rocket you to the top of the SERP (search engine results page)

And if you thought I was done referencing high school, you were dead wrong. If you want to be popular, you have to make friends with the “cool” kids. But not just any old cool kids, the kids that are popular among the group you want to be friends with. I hope we’ve all learned our lesson about this from countless teen movies.

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