Posts Tagged ‘public relations’

Windex – Buzz & Viral Marketing on Chicago Streets

Written by Cari on . Posted in Advertising, buzz, Marketing, PR, Viral Marketing, Word of Mouth

For a while now, Windex‘s advertising has been all about windows so clean that you don’t even know they’re there. So, of course, their commercials had all kinds of things running into them because the windows can’t be seen.

I found this video of some street marketing from Windex and it was really nice to see them trying some nontraditional advertising. The premise was to show that Windex makes you windows so clean that they are invisible. So they hired some comedians, threw them in Windex coveralls and sent them around the streets of Chicago acting like they were holding glass panes. There was a good reaction from the public and it made for a great viral video and PR. I would for sure remember the guys carrying and cleaning invisible glass in the middle of the street. Good job, Windex.

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Online PR – how can you extend the reach of your public relations with almost no budget?

Written by eddie on . Posted in Advertising, buzz, Marketing, PR, Search Marketing, Viral Marketing

micsWhat is public relations? Advertising without any money. So what is online PR? Dirt cheap.
The internet has made it a million times easier to monitor your brand reputation and find out what people are saying about you. And let’s be serious, the only way to manage your brand reputation is to know what people are already saying.
The main difference between online and offline PR is, obviously, one is dependent on online media outlets while the other is dependent on “real life” venues. Because of the nature of online media, it means that you have to constantly be aware what is being said about you and then quickly respond. To show you how crazy fast news can spread on the internet, check out Managing Public Relations in Real Time.
Fisher-Price apparently did not subscribe to this whole online PR thing when the story got out about them using lead paint on their toys. When a story is released that you – a company that makes toys for little children – are using a poisonous substance to make your products, you better say something …. quick.
We’re all about saying things quick. We are able to track what people are saying about you in real time, which allows us to respond in a timely manner.
But the aspect of online PR that is probably more applicable to most companies – those that aren’t killing children – is building relationships. Heck, it’s right there in the name. You should be constantly checking relevant blogs, message boards, forums, etc., to get to know your customers and potential customers. Then you can respond to them in a meaningful way, therefore creating relationships.
We’re all about relationships. It makes it a lot easier to spread buzz if people like and trust you. So we make sure we are talking to the right people about the right things in the right way at the right time.

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