ESPN-Youtube Channel… Give Me More Than Sports Clips

Written by Cari on April 27, 2009. Posted in Advertising, social media

: Image via Wikipedia

The ESPN-Youtube channel is now up and running. Not many people know about it, though. Probably because neither ESPN nor Youtube is promoting it yet.

: Image via CrunchBase

There are high hopes for the new channel; the biggest sports network paired with the biggest online video sharing site. How could it go wrong? I’m just hoping they’ll start talking about it offline soon in order to get the huge audience they’re expecting.

Right now, the content is what you would expect. Just clips from Sports Center. Don’t get me wrong, that’s great stuff but ESPN has a great opportunity to target their superfan in more meaningful ways than with just sports clips they could see anyday on ESPN.

: Image via Wikipedia

Everyone loves the Sports Center commentators and the funny commercials, which everyone talks about for years. They should use Youtube to give their fans exclusive access to ESPN commercials and behind-the-scenes footage of the sports casters.

If they are trying to get the attention of legit ESPN superfans, give them something unique and funny. Feed their appetite for signature ESPN humor.

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Grey’s Anatomy is Making Facebook Fans

Written by Cari on April 16, 2009. Posted in buzz, Conversations, Marketing, social media, Social Networking

I just discovered the Grey’s Anatomy Facebook page. I’m not a huge fan of Grey’s Anatomy but I feel like I should become one on Facebook just to show I approve of their fan page.

It already has about a pajillion fans … or 1,623,961, which is really close to a pajillion. I’m sure Grey’s Anatomy is a great show; tons of people watch it. But I’m pretty sure their fan page is better than the actual show because I am a fan of it. That’s how I gauge most things.

: Image via CrunchBase

Grey’s Anatomy treats their fans well. They give them exclusive sneak peaks on Facebook that can’t be found anywhere else online. Of course, a million fans are commenting constantly because of this. Grey’s also asks for fan input about the show’s script, which is a great idea. I’m sure the fans would love to know that their ideas and opinions are taken into consideration when writing the show.

Grey’s Anatomy is doing a great job creating relationships with their fans. They’re showing that they value their opinion. So the fans feel like they are getting the TLC they need, while the show is getting invaluable insights into their target audience. Way to give the people what they want and reap all the benefits.

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Posts Tagged ‘Television’

ESPN-Youtube Channel… Give Me More Than Sports Clips

Grey’s Anatomy is Making Facebook Fans

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