There are two things I love in this world: nontraditional advertising and musicals. I never imagined these two things could come together so flawlessly. I thought both of these videos were incredibly creative and effectively got people excited about the theater.

I’m really impressed with how lastminute.com went about creating buzz. It was a great way to create word-of-mouth marketing among people at the performances but it also created great videos to be spread virally.

My favorite part of The Sound of Music video is when the hard-core guy in all black is smiling and clapping at the end of the performance. Absolutely perfect.