Do you think celebrities think about building buzz? Or are their actions totally spontaneous and it just so happens that they create buzz? Call me crazy, but I’m guessing celebrities aren’t thinking. Buzz just forms around them because of the stupid things they do and then they are branded by their actions.
It would be great if creating big buzz around your brand were that easy. But it’s not. Building buzz online is kind of the opposite of building celebrity buzz. While their buzz stems from a lack of thinking and common sense, online buzz comes as a result of careful planning and strategy. And even then, there’s no guarantee that we will be successful.
Perhaps we can learn some things from our buzz-friendly celebs:
1. Do something ridiculous/interesting
. Some people have opted for the “jumping on couches”
approach. Both are great approaches that get a lot of buzz. In the marketing world this is what we would call the message. This is what you are trying to communicate to your audience about your product or service; what is going to get them talking. But make it good – preferably something that doesn’t involve scandal.
2. Have an Avenue. You need a place that allows everything you do to be attributed back to you. Celebs don’t really have their own avenues. Lots of them have their own websites, but everything that is said about them can rarely be traced back to one central location. Hopefully you won’t be the focus of any gossip columns, so you will just need a website or a blog. You want to make sure you can monitor clicks, visitors, revenue, etc. on your own domain.
3. Find your loyal readers to spread your message. Us, People, Perez Hilton and E! News are extremely loyal to our misguided celebs. They are on the ball when it comes to getting information first and spreading the news as quickly as possible. Find your loyal online readers.
4. Unlike celebrities, we have to be prepared to fail. Everyone will always read about celebrities and their slip-ups, but not everyone will care about your new product or service. I know nobody likes to think about the possibility of failure but, unlike celebrities, we have to be realistic. Who knows, there’s also the possibility of being pleasantly surprised by your results.