Every company in every industry is consumed by creating, maintaining, and capitalizing on qualified leads (people to sell their stuff to).  The key word in that sentence in QUALIFIED.  The more qualified the lead the better your chances of closing the sale.  Companies use web ads, presentations, and emails coupled with opt-in/profile forms to qualify people.  The problem with a qualified web lead is that they’re not very qualified.  If you generate 1,000 leads you’re lucky to close a couple.

Why?  The main reason they’re not qualified is that you’re chasing people trying to qualify them rather than allowing people to come to you and qualify themselves.

With well over 70,000,000 blogs in the blogosphere and 125,000 blogs created everyday blogging has become the ultimate form of communication and sharing.  The tricky part is using the blogosphere to your advantage.  Bloggers and blog readers are highly qualified for two primary reasons; first, they’re trying to find you, and, second, they’re highly motivated.  The consumers have created the funnel and are weeding themselves out and it’s up to you to capture them instead of your competitor.  That’s where buzz.io comes into play and blows your mind.

Here are some interesting facts about bloggers:

• Over 1,000,000,000 internet users in 2005.
• Approx. 8% of internet users keep a blog, or 80 million.
• Approx. 57% of internet users read blogs regularly, or 570 million.
• Average Age – Approx. 35 years.  Though more than 40% of blogs are created by ages 24 – 34.
• Male – 54%  Female – 46%
• Average Income – $56k
• Average Years of Education – 14 years
• White – 70%  Hispanic – 20%  African American – 12%  Asian – 4%

Sources: Pew Internet & American Life Project blogger report, iLibrarian, useit.com.