Do you think celebrities think about building buzz? Or are their actions totally spontaneous and it just so happens that they create buzz? Call me crazy, but I’m guessing celebrities aren’t thinking. Buzz just forms around them because of the stupid things they do and then they are branded by their actions.
Posts Tagged ‘Web Marketing’
It would be great if creating big buzz around your brand were that easy. But it’s not. Building buzz online is kind of the opposite of building celebrity buzz. While their buzz stems from a lack of thinking and common sense, online buzz comes as a result of careful planning and strategy. And even then, there’s no guarantee that we will be successful.
Perhaps we can learn some things from our buzz-friendly celebs:
1. Do something ridiculous/interesting. Some people have opted for the “jumping on couches” or DUI approach. Both are great approaches that get a lot of buzz. In the marketing world this is what we would call the message. This is what you are trying to communicate to your audience about your product or service; what is going to get them talking. But make it good – preferably something that doesn’t involve scandal.
2. Have an Avenue. You need a place that allows everything you do to be attributed back to you. Celebs don’t really have their own avenues. Lots of them have their own websites, but everything that is said about them can rarely be traced back to one central location. Hopefully you won’t be the focus of any gossip columns, so you will just need a website or a blog. You want to make sure you can monitor clicks, visitors, revenue, etc. on your own domain.
3. Find your loyal readers to spread your message. Us, People, Perez Hilton and E! News are extremely loyal to our misguided celebs. They are on the ball when it comes to getting information first and spreading the news as quickly as possible. Find your loyal online readers.
4. Unlike celebrities, we have to be prepared to fail. Everyone will always read about celebrities and their slip-ups, but not everyone will care about your new product or service. I know nobody likes to think about the possibility of failure but, unlike celebrities, we have to be realistic. Who knows, there’s also the possibility of being pleasantly surprised by your results.
When I think about building networks, I automatically think of the battles associated with looking for a new job. First, you find yourself in need of a new job. Then you think of every person you have ever known in your life and figure out if their experience and connections are useful to you in your job search.
You find yourself talking to people you haven’t talked to in years. You casually ask, “Hey, what have you been up to? Where are you working now?….” Despite your superb performance of the guy who just wants to catch up with an old friend, it doesn’t take long for them to find out the real reason you called.
If you ever feel guilty doing this, maybe you should. But hey, we all do it. (For advice on building your network, who better than Monster?)
Just like you need to network in order to get a job, you need huge online networks in order to create buzz about yourself and company. This is when schmoozing on a large scale takes place.
Large scale schmoozing is best done with online tools. They allow you to have instant access to a huge number of people that are interested in your industry and product or service. Then once you’ve found them, you can start talking to them. Let the networking begin!
Social networks are a great way to find people that match your target. They also make it easier to get involved in relevant communities. Just think about your first few days on Facebook (assuming you have one, because any self-respecting person living in the 2Gs should have one). Almost instantly, you had people from elementary school asking to be your friend and suggesting other friends and telling you to join all kinds of groups. Then before you knew it, you had over one hundred friends and you felt more popular then ever before.
It is, however, a little different building a network for your business, but we can help you with that.